Smart and innovative cleaning
Smart Microfiber System is a forward-thinking company where product development and innovation are at the heart of creating better, more sustainable cleaning solutions. With over 30 years of experience, we have built a unique product portfolio, with the majority of our products based on microfiber and its remarkable ability to clean effectively using only water—without the need for chemicals.
Smart offers a comprehensive range of products within CLEANING and SPA, featuring subcategories for cleaning tools, window cleaning, kitchen & home care, FSC® Wood Smart Line, professional cleaning, and body & hair care.
Quality that stands the test
Our products are well-known for their high quality and innovative solutions. They have long been eco-labeled with the Nordic Swan Ecolabel and certified according to both FSC® and OEKO-TEX®. This guarantees that our products meet high standards for environmental and social responsibility.
But we don’t stop there. To take greater responsibility as a company and contribute to sustainable development, we have also chosen to align several aspects of our sustainability efforts with CSRD according to ESRS. Among other initiatives, we have strengthened our policies and raised our requirements for our suppliers.
Learn more about our sustainability efforts here »
Smart’s headquarters are located in Stockholm, with part of the production taking place in Sweden. Our products are sold in around 30 countries.
Unique and user-friendly bestsellers
Our driving force is to constantly offer you better solutions with higher functionality to simplify your cleaning. That’s why we are always working to both improve existing products and create entirely new alternatives. Today, several of our products are patent-protected.
Mops and cleaning tools from Smart are designed for quick and easy cleaning of all floor surfaces in the home. We combine microfiber technology with innovation and ergonomics to achieve perfect results—completely without chemicals. A large number of our products have achieved great success and have been named best in test multiple times.

Design with function and Wow!
Mattias Mikaelsson is an experienced designer and product developer at Smart Microfiber System.
“Function is incredibly important to me. The user experience should feel natural and make everyday life easier. I strive to balance form and function with a playful design that I hope both the viewer and user can feel. My ambition is to break away from old patterns and expected shapes. I hope to create a sense of ‘wow’!”
