{"id":2752,"date":"2025-01-14T16:19:36","date_gmt":"2025-01-14T15:19:36","guid":{"rendered":"https:\/\/smartmicrofiber.seabout-smart\/"},"modified":"2025-04-03T14:59:35","modified_gmt":"2025-04-03T12:59:35","slug":"about-smart","status":"publish","type":"page","link":"https:\/\/smartmicrofiber.se\/en\/about-smart\/","title":{"rendered":"About Smart"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2752\" class=\"elementor elementor-2752 elementor-382\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2251e9 e-flex e-con-boxed e-con e-parent\" data-id=\"c2251e9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6b6a84 e-flex e-con-boxed e-con e-parent\" data-id=\"d6b6a84\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9740660 elementor-widget elementor-widget-heading\" data-id=\"9740660\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Smart and innovative cleaning<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb3001d elementor-widget elementor-widget-text-editor\" data-id=\"cb3001d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Smart Microfiber System is a forward-thinking company where product development and innovation are at the heart of creating better, more sustainable cleaning solutions. With over 30 years of experience, we have built a unique product portfolio, with the majority of our products based on microfiber and its remarkable ability to clean effectively using only water\u2014without the need for chemicals. <\/p><p>Smart offers a comprehensive range of products within CLEANING and SPA, featuring subcategories for cleaning tools, window cleaning, kitchen &amp; home care, FSC\u00ae Wood Smart Line, professional cleaning, and body &amp; hair care.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53fd50e e-flex e-con-boxed e-con e-parent\" data-id=\"53fd50e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4bf7d35 elementor-widget elementor-widget-heading\" data-id=\"4bf7d35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Quality that stands the test<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f32206 elementor-widget elementor-widget-text-editor\" data-id=\"2f32206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our products are well-known for their high quality and innovative solutions. They have long been eco-labeled with the Nordic Swan Ecolabel and certified according to both FSC\u00ae and OEKO-TEX\u00ae. This guarantees that our products meet high standards for environmental and social responsibility.  <\/p><p>But we don\u2019t stop there. To take greater responsibility as a company and contribute to sustainable development, we have also chosen to align several aspects of our sustainability efforts with CSRD according to ESRS. Among other initiatives, we have strengthened our policies and raised our requirements for our suppliers.  <\/p><p><span style=\"text-decoration: underline; color: #ffffff;\"><a style=\"color: #ffffff; text-decoration: underline;\" href=\"https:\/\/smartmicrofiberse.hemsida.eu\/en\/sustainability\/\">Learn more about our sustainability efforts here \u00bb<\/a><\/span><\/p><p>Smart&#8217;s headquarters are located in Stockholm, with part of the production taking place in Sweden. Our products are sold in around 30 countries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f0f673f e-flex e-con-boxed e-con e-parent\" data-id=\"f0f673f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb9e246 elementor-widget elementor-widget-heading\" data-id=\"cb9e246\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Unique and user-friendly bestsellers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39a2f60 elementor-widget elementor-widget-text-editor\" data-id=\"39a2f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our driving force is to constantly offer you better solutions with higher functionality to simplify your cleaning. That\u2019s why we are always working to both improve existing products and create entirely new alternatives. Today, several of our products are patent-protected.  <\/p><p>Mops and cleaning tools from Smart are designed for quick and easy cleaning of all floor surfaces in the home. We combine microfiber technology with innovation and ergonomics to achieve perfect results\u2014completely without chemicals. A large number of our products have achieved great success and have been named best in test multiple times.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-416ec5e e-flex e-con-boxed e-con e-parent\" data-id=\"416ec5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-af39e8f e-con-full e-flex e-con e-child\" data-id=\"af39e8f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eab6301 e-con-full e-flex e-con e-child\" data-id=\"eab6301\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5128481 animated-fast elementor-invisible elementor-widget elementor-widget-image\" data-id=\"5128481\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/1500000-sold.svg\" class=\"attachment-medium size-medium wp-image-2900\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bb844f6 e-flex e-con-boxed e-con e-parent\" data-id=\"bb844f6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1474c9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"a1474c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-grow\" href=\"https:\/\/smartmicrofiber.se\/en\/produkt\/3x1-mop-with-pole\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-far-arrow-alt-circle-right\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256s111 248 248 248 248-111 248-248zm-448 0c0-110.5 89.5-200 200-200s200 89.5 200 200-89.5 200-200 200S56 366.5 56 256zm72 20v-40c0-6.6 5.4-12 12-12h116v-67c0-10.7 12.9-16 20.5-8.5l99 99c4.7 4.7 4.7 12.3 0 17l-99 99c-7.6 7.6-20.5 2.2-20.5-8.5v-67H140c-6.6 0-12-5.4-12-12z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ MORE ABOUT THE 3x1 MOP<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3bda696 e-flex e-con-boxed e-con e-parent\" data-id=\"3bda696\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b7110bc e-con-full e-flex e-con e-child\" data-id=\"b7110bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-173eacc elementor-widget elementor-widget-image\" data-id=\"173eacc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web.webp\" class=\"attachment-large size-large wp-image-2860\" alt=\"\" srcset=\"https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web.webp 1000w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web-300x300.webp 300w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web-150x150.webp 150w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web-768x768.webp 768w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web-600x600.webp 600w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/03\/Duo_Skrapa_Ritning_Web-100x100.webp 100w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f9bffa e-con-full e-flex e-con e-child\" data-id=\"5f9bffa\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a5ba8a3 elementor-widget elementor-widget-heading\" data-id=\"a5ba8a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Design with function and Wow!<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf5384 elementor-widget elementor-widget-text-editor\" data-id=\"daf5384\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mattias Mikaelsson is an experienced designer and product developer at Smart Microfiber System.<\/p><p><em>&#8220;Function is incredibly important to me. The user experience should feel natural and make everyday life easier. I strive to balance form and function with a playful design that I hope both the viewer and user can feel. My ambition is to break away from old patterns and expected shapes. I hope to create a sense of \u2018wow\u2019!&#8221;    <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8528f93 elementor-widget elementor-widget-image\" data-id=\"8528f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"200\" src=\"https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/02\/om_smart_mattias-600x399-1-300x200.jpg\" class=\"attachment-medium size-medium wp-image-2480\" alt=\"\" srcset=\"https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/02\/om_smart_mattias-600x399-1-300x200.jpg 300w, https:\/\/smartmicrofiber.se\/wp-content\/uploads\/2025\/02\/om_smart_mattias-600x399-1.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Smart and innovative cleaning Smart Microfiber System is a forward-thinking company where product development and innovation are at the heart of creating better, more sustainable cleaning solutions. With over 30 years of experience, we have built a unique product portfolio, with the majority of our products based on microfiber and its remarkable ability to clean [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-2752","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>About Smart - Smart Microfiber<\/title>\n<meta name=\"description\" content=\"Smart Microfiber System looks ahead, with product development and innovation at the heart of creating better, more sustainable cleaning products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartmicrofiber.se\/en\/about-smart\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"About Smart - 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